Industry leaders are pushing back against new government plans to tighten alcohol laws. They say the proposed changes could threaten over 1.3 million jobs in Kenya.
Interior CS Kipchumba Murkomen and Nacada introduced the new policy framework. It raises the legal drinking age from 18 to 21. Supermarkets, online platforms, and public transport would also be barred from selling alcohol.
The 2025 National Policy aims to curb rising alcohol and drug abuse, especially among youth. However, stakeholders argue the approach is impractical and could harm the economy.
Michael Muthami, chair of the Pubs, Entertainment and Restaurants Association of Kenya (Perak), expressed strong opposition. He said the government failed to consult the private sector. The proposed changes, he warned, would lower tax collections and disrupt business.
He also questioned the logic of increasing the drinking age and limiting digital alcohol sales. According to him, the policy endangers jobs in farming, manufacturing, logistics, and hospitality. Muthami added that Perak, ABAK, and Retrak were not part of the policy discussions.
East African Breweries PLC (EABL) is also concerned. The company fears the restrictions could damage its online sales and increase consumption of illicit alcohol. EABL plans to present its position during the legislative process. Willy Kimani, founder of Jaza Supermarkets, said banning sales in retail stores will hurt revenue and supply chains.
Nacada CEO Anthony Omerikwa responded by saying the policy is still a draft. He described it as a guide for future reforms. He also assured that public participation will be part of the process.
Another proposal in the policy includes banning alcohol outlets near schools, with a 300-metre buffer zone.
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